Turn your employees into brand ambassadors
and Make your business sparkle like CHAMPAGNE ON ICE.
3 Things you'll achieve with me:
Words others choose about me
“relentless like the Spanish Inquisition” (I think it was my husband Danny or a customer I called too often...)
“adventurous” (my surf buddy. Or was it a customer after they saw my bill? Just kidding.)
“incredibly creative” (a customer, or the policeman when I was trying to talk my way out of my speeding ticket?)
“boring” (No, wait, no one's ever said that before!)
“passionate” (Maybe my husband too — or a customer?)
Why,
Hello There!
I'm Katie.
Weightlifting and surfing mama. Businesswoman. Founder of Haus Of Words™. Adventurer. German recipe, Mexican spice, British finish.
Me, in a nutshell
Here's what
I offer
Corporate influencer marketing + personal branding
You have a business? Great! Do you have employees who want to create authentic content regularly as a face for your brand? Is “social selling” on the agenda? Together, we build your tailored content marketing strategy. During workshops and weekly strategy meetings, I guide prospective corporate influencers on how to find the right words for their messages. Personally, professionally, authentically.
We're building a community.
Brand Essence
+ Brand Voice
Who are you as a business? How do you want to be perceived? What should people remember about you? How do you sound? What makes you stand out at the core? Do you communicate consistently across platforms, or are there logical breaks that can scare off prospects? Together, we’ll work out a style guide and define your language precisely, so that you always know what to say, how, and where. Including for the German market. That’s because what works well in the UK doesn‘t necessarily work for a German audience. Trust me.
We'll find your voice.
CONSULTANCY FOR DE + UK
As a bilingual expert, I consult on (,–and write content for) the German and the UK markets, respectively. Your content will be written in both languages as required. Do you have German clients, or are you expanding to Germany? You can be sure that your message will come across. Cultural subtleties? Love 'em. I don't just provide strategic support; I'll also pick up the pen myself if you need the right words for your pitch-perfect internal and external comms.
we get you across properly.
The Haus in numbers
Nice words about the Haus
“Katie gets 10/10 from my side for her amazing work! She got the topic super quick and has so many good ideas, so much great knowledge and so much terrific humor that every meeting is a blast. Katie helps me find my voice on LinkedIn and with her support I am ready to conquer the period universe, i.e. on this platform. Big shoutout for this amazing collaboration! ”
“Our collaboration with Katie was and continues to be an asset to the development of modento. As an innovative dental laboratory, which is becoming more and more established from a pure manufacturer of premium dental prostheses to an educational and recommendation platform for top dental practices throughout Germany, we faced a number of challenges that needed to be addressed urgently.
At the beginning of our project, we suffered from inconsistent and unexciting texts. Our website was also struggling with a conversion rate that was anything but good, which prevented us from effectively getting our message across and getting the results we wanted.
Katie came on the scene during this phase and successfully helped us with our course correction with her experience. She not only used her expertise to rewrite our website, but also helped us develop a consistent and authentic brand language. Further successful projects have already been implemented, which help us to expand our reach and make our concept better known. ”
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Sound familiar?
“Employee-generated social marketing leads convert 7x more often than others.”
My heart beats for hidden champions.
You have a highly professional, passionate approach and Embrace innovation To the max. But, unfortunately, All behind closed doors.
YOur journey with me:
SensES +
touchpoints
Together, we are building a holistic brand identity. That sounds quite lofty for now. But it's very simple: we make sure that your prospective customers have a coherent experience with you. This creates trust. One key bonus of this approach: you're making yourself remarkable in the truest sense of the word. You're stuck in your prospective customer's head in that noisy world out there. And that is what we want for you.
Values +
identity
Your values and identity are the foundation of your brand. Without them, your company would be built on sand. That's why we look through the brand lens to see where you can become clearer and more coherent in your internal and external communication. You will receive a short guide that is there just for you and will lead you through the jungle of digital visibility.
psychology +
neuroscience
People buy from people. And they do so exactly where their gut feeling tells them: "You've come to the right place!"
With every text, we make sure that the right message comes across. So that the other person is seen and understood. That their heart and mind are equally happy. To achieve the best possible result, we draw on research in behavioural psychology and neuroscience. May endorphins flow, and your sales be happy!
Culture +
LANGUAGE
"To speak another language is to have another soul" - perhaps you've heard the phrase. Just because your offering works well in one market, doesn't mean that it can be transferred one-to-one to other countries. Cultural nuances represent huge barriers to your success. Thanks to a network of talented native speakers, we ensure that your message is convincing everywhere.
Market +
trends
What makes your communication so successful? We listen carefully to what makes the market boogey. What do people really want? What trends are there in your industry? How can you respond? What does it take for you to be recognised as a thought leader in your niche? What experiments can we dare to try, and what variations can we test, in order to stay ahead in your market? What are similar companies doing?
YOU + I =
success
You are an expert in your field. It didn't happen overnight. It was a process. I see the creation of your personal brand in the same way. You don't build trust in ten minutes. That's why I'm a fan of openness, transparency and appreciation. Bending over backwards is definitely not the order of the day. I want you to have fun. I'm your co-creator and wordsmith who is at least as passionate as you are about what you do.
“8 out of 10 CxOs
consult Social Media when making a purchase decision. ”
Still here?
Well, then you Must've liked something. Great stuff. still feel like
Building a...
tangible,
emotional,
&Authentic
„Katie has helped us set in motion our much-anticipated Podcast project. As a startup in the tech world, we felt that we needed to reach a broader audience and maximise our potential in bringing together leading experts. We needed a platform. Katie‘s insights and knowledge in social media, podcasting and organic reach have been invaluable to our overall marketing strategy. She is an expert storyteller with a heartfelt passion for people and a meticulous eye for quality and swiftness.“
contact
Here's the thing with a long, successful collaboration. It all starts with a “hello.” Are you ready?
Hauspost
signup
Our Hauspost delivers you the latest trends, ideas and hacks from the exciting world of Corporate Influencer Marketing and Personal Branding. Always with that warm fuzzy feeling that you’ve learned something new. Every Friday afternoon. Go on, treat yourself.
