Attract more clients and talent
as a hidden champion.

With a system, not guesswork. Done for you in just 16 weeks.

Katie Caiger

3 Things you'll achieve with me:

heart
palpitations.

You're the Number 1 when it comes to top talent.

01

oodles of
Enthusiasm.


Investors beating a path to your door. Leads through the letterbox.

02

Sleep like
the proverbial
baby.

You've got your business targets in the bag.

03
Spoiler alert:
You can save yourself those expensive ads from now on.

Words others choose about me

“relentless like the Spanish Inquisition” (I think it was my husband Danny or a customer I called too often...)

“adventurous” (my surf buddy. Or was it a customer after they saw my bill? Just kidding.)

“incredibly creative” (a customer, or the policeman when I was trying to talk my way out of my speeding ticket?)

“boring” (No, wait, no one's ever said that before!)

“passionate” (Maybe my husband too — or a customer?)

Why,
Hello There!
I'm Katie.

Weightlifting and surfing mama. Businesswoman. Founder of Haus Of Words™. Adventurer. German recipe, Mexican spice, British finish.

For over a decade, I’ve helped technology, engineering, and industrial companies reach the decision-makers who drive high-value deals.
‍
I studied Marketing, Anthropology & Psychology—learning how buying decisions are truly made. I’ve helped over 1,000 companies sharpen their digital positioning. I’ve written millions of words for businesses—but more importantly, I’ve helped them win clients faster.

What drives me?
Turning underdogs and hidden champions into industry leaders.

Under a microscope, you wouldn’t find blood in my veins—you’d find alphabet soup. Words are my DNA. But words alone don’t sell. The right positioning does.

Katie auf der Couch

Me, in a nutshell

Here's what
I offer

Corporate influencer marketing + personal branding

You have a business? Great! Do you have employees who want to create authentic content regularly as a face for your brand? Is “social selling” on the agenda? Together, we build your tailored content marketing strategy. During workshops and weekly strategy meetings, I guide prospective corporate influencers on how to find the right words for their messages. Personally, professionally, authentically.

We're building a community.

Brand Essence
+ Brand Voice

Who are you as a business? How do you want to be perceived? What should people remember about you? How do you sound? What makes you stand out at the core? Do you communicate consistently across platforms, or are there logical breaks that can scare off prospects? Together, we’ll work out a style guide and define your language precisely, so that you always know what to say, how, and where. Including for the German market. That’s because what works well in the UK doesn‘t necessarily work for a German audience. Trust me.

We'll find your voice.

CONSULTANCY FOR DE + UK

As a bilingual expert, I consult on (,–and write content for) the German and the UK markets, respectively. Your content will be written in both languages as required. Do you have German clients, or are you expanding to Germany? You can be sure that your message will come across. Cultural subtleties? Love 'em. I don't just provide strategic support; I'll also pick up the pen myself if you need the right words for your pitch-perfect internal and external comms.

we get you across properly.

The Haus in numbers

You don't have to be a math whiz to figure out that: You + I = makes sense.

Katie mit einem Stift zwischen Nase und Mund
6.3 million

impressions generated in 2024

51,000,000

words written

2,917

projects

12

countries

6983

Cups of tea [very British indeed]

Nice words about the Haus

Portrait von Janina Breitling. Sie ist CEO bei nookees

“Katie gets 10/10 from my side for her amazing work! She got the topic super quick and has so many good ideas, so much great knowledge and so much terrific humor that every meeting is a blast. Katie helps me find my voice on LinkedIn and with her support I am ready to conquer the period universe, i.e. on this platform. Big shoutout for this amazing collaboration! ”

Janina Breitling
CEO | nookees
Portrait von Jonas Zeman.  Er ist Co-Founder von modento.

“Our collaboration with Katie was and continues to be an asset to the development of modento. As an innovative dental laboratory, which is becoming more and more established from a pure manufacturer of premium dental prostheses to an educational and recommendation platform for top dental practices throughout Germany, we faced a number of challenges that needed to be addressed urgently.

At the beginning of our project, we suffered from inconsistent and unexciting texts. Our website was also struggling with a conversion rate that was anything but good, which prevented us from effectively getting our message across and getting the results we wanted.

Katie came on the scene during this phase and successfully helped us with our course correction with her experience. She not only used her expertise to rewrite our website, but also helped us develop a consistent and authentic brand language. Further successful projects have already been implemented, which help us to expand our reach and make our concept better known. ”

Jonas Zeman
Co-Founder | modento
Katie leaning against a big house wall. There are stripes painted on the wall.

Sound familiar?

01

In your industry, you are only known to insiders

04

Your lead gen
eats up valuable resources

02

your Visibility and reach are (let's be honest) a bit naff

05

Your order situation fluctuates

03

You can't find
any suitable Job Candidates

“Employee-generated social marketing leads convert 7x more often than others.”

(Study: IBM)

My heart beats for hidden champions.

You have a highly professional, passionate approach and Embrace innovation To the max. But, unfortunately, All behind closed doors.

Katie lächelnd mit einer Tasse in ihren Händen.

Your digital visibility is more important than ever. We can agree on that, right? Your team is at the heart of a hidden champion — a troupe of superheroes in the tech world. They proudly wear the emblem of your innovation and expertise. It is time to tell your stories and show the world what you have to offer.Could you let your employees share their enthusiasm? From small victories in everyday life to significant breakthroughs that only happen behind the scenes. Your employees are living proof of your excellence and the spirit that drives your company.Help them share their experiences. Let them become empowered ambassadors of your brand who are itching to show why you're a true champion with authenticity and passion.Does this question make you all fidgety? Do you find yourself struggling with what to say in simple words so everyone in the room understands? Whether in healthcare, IT, finance or industrial engineering, we'll find your story, your topics, and your confident voice. We are on hand to support you as you become a lighthouse for your brand as a corporate influencer.

YOur journey with me:

SensES +
touchpoints

Together, we are building a holistic brand identity. That sounds quite lofty for now. But it's very simple: we make sure that your prospective customers have a coherent experience with you. This creates trust. One key bonus of this approach: you're making yourself remarkable in the truest sense of the word. You're stuck in your prospective customer's head in that noisy world out there. And that is what we want for you.

Values +
identity

Your values and identity are the foundation of your brand. Without them, your company would be built on sand. That's why we look through the brand lens to see where you can become clearer and more coherent in your internal and external communication. You will receive a short guide that is there just for you and will lead you through the jungle of digital visibility.

psychology +
neuroscience

People buy from people. And they do so exactly where their gut feeling tells them: "You've come to the right place!"
With every text, we make sure that the right message comes across. So that the other person is seen and understood. That their heart and mind are equally happy. To achieve the best possible result, we draw on research in behavioural psychology and neuroscience. May endorphins flow, and your sales be happy!

Culture +
LANGUAGE

"To speak another language is to have another soul" - perhaps you've heard the phrase. Just because your offering works well in one market, doesn't mean that it can be transferred one-to-one to other countries. Cultural nuances represent huge barriers to your success. Thanks to a network of talented native speakers, we ensure that your message is convincing everywhere.

Market +
trends

What makes your communication so successful? We listen carefully to what makes the market boogey. What do people really want? What trends are there in your industry? How can you respond? What does it take for you to be recognised as a thought leader in your niche? What experiments can we dare to try, and what variations can we test, in order to stay ahead in your market? What are similar companies doing?

YOU + I =
success

You are an expert in your field. It didn't happen overnight. It was a process. I see the creation of your personal brand in the same way. You don't build trust in ten minutes. That's why I'm a fan of openness, transparency and appreciation. Bending over backwards is definitely not the order of the day. I want you to have fun. I'm your co-creator and wordsmith who is at least as passionate as you are about what you do.

“Katie Caiger has been an absolute dream partner to have on our team; her guidance has been instrumental in helping us translate our new website and set up our new blog and social media accounts. We have been nothing but impressed by the amount of research, knowledge, enthusiasm and professionalism she brings to our project - not to mention her quick turn-around times. She is a very good listener and we always feel she really will do whatever it takes to turn our wishes into reality. We plan on keeping her on board for as long as possible!”

The Schloss Berleburg team

“8 out of 10 CxOs
consult Social Media  when making a purchase decision. ”

(Study: IDC)
01

Linkedin hasn’t worked for us.

Fair enough. If you’ve invested time in LinkedIn and seen little return, you need a good reason to try again.

I start by looking at what you’ve tried, who you need to reach and where the connection breaks down. Then we sharpen your positioning, make your profiles clearly explain why you’re worth talking to, and turn your team’s expertise into useful content that answers real customer questions. Alongside that, we build relevant relationships and give interested people a clear next step.

We agree what progress looks like: conversations with the right people, qualified enquiries and opportunities influenced by your activity. Likes alone won’t pay the bills.

I won’t promise instant leads or a shorter sales cycle. I will give you clear priorities, hands-on support and an honest assessment of what’s working, what needs changing and whether LinkedIn deserves more of your budget.

02

When will we see the first results?

That depends on your starting point, your audience and how long your customers take to buy.

In the first few weeks, we focus on improvements you can see: clearer positioning, stronger profiles and content with a clear purpose. We then look for early signs of traction, such as engagement from relevant people, meaningful conversations and qualified enquiries.

The first 3 months give us a useful review point to assess what’s gaining traction and where to adjust. Revenue impact can take longer, particularly in technical sectors with lengthy buying cycles.

We agree milestones from the outset and review progress together. The aim is to build visibility, credibility and relationships that support your sales over time.

03

We don’t have much time.

You bring the expertise. I do the heavy lifting. Through focused conversations, I turn what your team already knows into LinkedIn posts, articles, website copy and newsletters, giving you drafts to review rather than blank pages to fill.

We agree priorities, keep approvals simple and make each piece of content work across relevant channels. Your time goes into sharing insights and checking accuracy; I handle the planning, writing and editing.

Think of me as an experienced extension of your team, with the capacity to get things moving.

04

Our marketing budget is quite small. What to do?

A smaller budget can still buy senior expertise. Working with me gives you strategic direction and hands-on delivery without committing to the salary, recruitment costs and employer overheads of a full-time marketing hire. We agree a clear scope and fee, so you pay for the support you need.

You get positioning, storytelling, content and LinkedIn expertise in one partner, with delivery in English and German. I help your existing team focus, take work off their plates and turn your technical expertise into a compelling reason to choose you. We put your budget behind clear priorities, with agreed goals so you can judge the value.

05

What would our collaboration
with you look like?

I’m a senior communications consultant for science-led businesses. I work with founders, engineers and technical teams whose expertise runs deep and whose ideas deserve to be understood.

After more than 20 years working with technical language, I’m at home with the detail. Give me a room full of geeks and a founder with a vision; I’ll happily ask questions until we uncover what makes their work matter to someone outside that room.

I love people, great ideas and the conviction it takes to build something worthwhile. My work connects that ambition with the customers, investors and talent who can move it forward.

I also know that busy founders have very little spare time. I work around tight schedules, make our conversations count and take ownership of turning the thinking into clear strategy and compelling words.

06

What investment are we facing?

Contact me to discuss your needs.

07

Katie, where can I get your new book on corporate influencer marketing?

You can order my book directly on Amazon.

08

We have international customers. Will I also receive translations?

Yes! English/German or German/English for everything your heart desires. We attach particular importance to the consistency of your terminology, the right tone of voice for your target audience and fast delivery times. Feel free to use the contact form to tell us more.

01
Gin and tonic or wine?

Gin and tonic. I like it sparkly.

02
Do you always look this good?

Most of the time. After the deadlifting, the case looks different.

03
If you could put one zoo animal in your garden, what would it be?

Alpacas all the way. I'm still a strong supporter of my alpaca farm behind the house. My family doesn't agree. I don't even understand. You?

04
What is your favorite word?

Sobremesa (Spanish): That relaxing time after dinner, when you're full and satisfied and just sitting at the table and chatting. You could think of it as the 'dessert, 'but it's all about entertainment. Happy words shared with loved ones. I like that.

Katie im Interview

Still here?

Well, then you Must've liked something. Great stuff. still feel like
Building  a...

tangible,

emotional,

&Authentic

Brand presence

Then we should definitely have a chat (remember: someone out there with half your age, half your brains and half your charming personality is going full throttle on all platforms right now). Let's make you sparkle like Champagne. On ice. With juicy strawberries. On a picnic blanket. Sorry, I'm getting carried away here. My point is: you deserve much better, and I'm here to give you just that..  

Portrait von Sarah Levett. Sie ist Head Of Marketing bei IOT Solutions Group

„Katie has helped us set in motion our much-anticipated Podcast project. As a startup in the tech world, we felt that we needed to reach a broader audience and maximise our potential in bringing together leading experts. We needed a platform. Katie‘s insights and knowledge in social media, podcasting and organic reach have been invaluable to our overall marketing strategy. She is an expert storyteller with a heartfelt passion for people and a meticulous eye for quality and swiftness.“

Sarah Levett
Head Of Marketing | IOT Solutions Group

contact

Here's the thing with a long, successful collaboration. It all starts with a “hello.” Are you ready?

Katie in ihrem Büro

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